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    • Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

      众所周知,扎克伯格在Facebook开发者大会上把公司的名称改成了“Meta”,这是元宇宙届天大的喜讯,A股元宇宙概念股也在周五迎来了涨势
      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

      扎克伯格还与他的同事们分享了哪些高精尖及有趣的概念?感兴趣的朋友可以看看下面的原文(Transcript)(附图)
      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

      下面是几个要点:

      • 在元宇宙中的体验是沉浸式的,不只是盯着一块屏幕
      • 今天的话题不是已经开发出来的产品,而是畅享一个未来
      • 虚拟人就是今天的“头像”
        Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)
        ,但它是立体的,可以活动的
      • 在元宇宙中传送虚拟人就像今天打开一个网页
        Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)
        一样简单
      • 在元宇宙建设的第一天起就要注重隐私和安全
      • VR/AR设备是元宇宙的重要入口
      • 在未来的5-10年里,很多设想都会实现

        Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

      • 没怎么提NFT,但是提到经济系统(这不是Meta所擅长)

      • 举了很多例子:游戏、健身、学习、工作
        Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)
        ;介绍了很多自家产品:Quest、Horizon等
      • 元宇宙像今天的互联网,能够带来大量工作机会
      • 最后,讲述了建立Facebook的初衷
        Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)
        ,以及公司下一阶段的工作重点是元宇宙,骄傲地宣布公司新品牌“Meta


      MarkZuckerberg: (00:01)
      Desktop to web to phones, from text to photos to video(互联网的发展历程).But this isn’t the end of the line. The next platform and medium will be even more immersive, an embodied internet where you’re in the experience, not just looking at it, and we call this the metaverse(上来就提元宇宙,点明主旨). And you’re going to be able to do almost anything you can imagine, get together with friends and family, work, learn, play, shop,create as well as entirely new categories that don’t really fit how we think about computers or phones today. Now, since we’re doing this remotely today, I figured let’s make this special.
      Mark Zuckerberg: (00:39)
      So we’ve put together something that I think is really going to give you a feeling for what this future could be like. We believe the metaverse will be the successor to the mobile internet. We’ll be able to feel present like we’re right there with people no matter how far apart we actually are. We’ll be able to express ourselves in new, joyful, completely immersive ways and that’s to unlock a lot of amazing new experiences. When I send my parents a video of my kids, they’re going to feel like they’re right in the moment with us not peering through a little window.
      Mark Zuckerberg: (01:13)
      When you play a game with your friends, you’ll feel like you’re right there together in a different world, not just on your computer by yourself. And when you’re in a meeting in the metaverse, it’ll feel like you’re right in the room together, making eye contact, having a shared sense of space and not just looking at a grid of faces on a screen. That’s what we mean by an embodied internet.Instead of looking at a screen, you’re going to be in these experiences.Everything we do online today connecting socially, entertainment, games, workis going to be more natural and vivid.
      Mark Zuckerberg: (01:49)
      This isn’t about spending more time on screens. It’s about making the time that we already spend better. Screens just can’t convey the full range of human expression and connection. They can’t deliver that deep feeling of presence,but the next version of the internet can. That’s what we should be working towards. Technology that’s built around people and how we actually experience the world and interact with each other. That’s what the metaverse is all about.Now, the best way to understand the metaverse is to experience it yourself.
      Mark Zuckerberg: (02:18)
      But it’s a little tough because it doesn’t … Emerge as we speak, we’re starting to get a sense of how it could all come together and what it could feel like. So today we’re going to do something a little bit different. Rather than just focusing on this year’s products, like a normal keynote, we’re going to talk about the future. So let’s start by exploring what different kinds of metaverse experiences could feel like, starting with the most important experience of all, connecting with people.
      Mark Zuckerberg: (02:59)
      Imagine you put on your glasses or headset, and you’re instantly in your homespace. It has parts of your physical home recreated virtually, it has things that are only possible virtually, and it has an incredibly inspiring view of whatever you find most beautiful.
      (此处删除了一些对话)
      Mark Zuckerberg: (05:01)
      All right. So that’s a glimpse of a few ways that we’re going to be able to get together and socialize in the metaverse. It’s a ways off, but you can start to see some of the fundamental building blocks take shape. First, the feeling of presence. This is the defining quality of the metaverse. You’re going to really feel like you’re there with other people. You’ll see their face expressions.You’ll see their body language. Maybe figure out if they’re actually holding a winning hand. All the subtle ways that we communicate that today’s technology can’t quite deliver.
      Mark Zuckerberg: (05:32)
      Next, there are avatars(说到虚拟人了), and that’s how we’re going to represent ourselves in the metaverse. Avatars will be as common as profile pictures today, but instead of a static image, they’re going to be living 3D representations of you, your expressions, your gestures that are going to make interactions much richer than anything that’s possible online today. You’ll probably have a photo realistic avatar for work, a stylized one for hanging out and maybe even a fantasy one for gaming. You’re going to have a wardrobe of virtual clothes for different occasions designed by different creators and from different apps and experiences.

      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

      Mark Zuckerberg: (06:10)
      Importantly, you should be able to bring your avatar and digital items across different apps and experiences in the metaverse. Beyond avatars, there is your home space. You’re going to be able to design it to look the way you want,maybe put up your own pictures and videos and store your digital goods. You’re going to be able to invite people over, play games and hang out. You’ll also even have a home office where you can work. Your home is your personal space from which you can teleport to anywhere you want.
      Mark Zuckerberg: (06:41)
      Now, speaking of teleporting, there are going to be all kinds of different spaces that people make. Rooms like the ones that we just saw, but also games and whole worlds that you can teleport in and out of whenever you want.Teleporting around the metaverse is going to be like clicking a link on the internet. It’s an open standard. In order to unlock the potential of the metaverse, there needs to be interoperability. And that goes beyond just taking your avatar and digital items across different apps and experiences, which weare already building an API to support.
      Mark Zuckerberg: (07:13)
      You want to know that when you buy something or create something, that your items will be useful in a lot of contexts and you’re not going to be locked into one world or platform. You want to know that you own your items, not a platform. Now this is going to require not just technical work, like some of the important projects that are going on around crypto and NFTs in the community now. It’s also going to take ecosystem building, norm setting and newforms of governance. And this is something that we’re really going to focus on.
      Mark Zuckerberg: (07:45)
      Privacy and safety(隐私和安全非常重要) need to be built into the metaverse from day one. You’ll get to decide when you want to be with other people, when you want to block someone from appearing in your space, or when you want to take a break and teleport to a private bubble to be alone. You’re going to be able to bring things from the physical world into the metaverse, almost any type of media that can be represented digitally, photos, videos, art, music, movies, books, games, you name it. And lots of things that are physical today, like screens, will just be able to be holograms in the future.
      Mark Zuckerberg: (08:19)
      You won’t need a physical TV. It’ll just be a $1 hologram from some high school kid halfway across the world. And you’ll be able to take your items and project them into the physical world as holograms and augmented reality, too. You’re going to be able to move across these different experiences on all kinds of different devices, sometimes using for virtual reality so you’re fully immersed, sometimes using augmented reality glasses so you can be present in the physical world as well, and sometimes on a computer or phone so you can quickly jump into the metaverse from existing platforms.(上面这段讲元宇宙的入口,包括VR和AR)
      Mark Zuckerberg: (08:53)
      There are going to be new ways of interacting with devices that are much more natural. Instead of typing or tapping, you’re going to be able to gesture with your hands, say a few words, or even just make things happen by thinking about them. Your devices won’t be the focal point of your attention anymore. Instead of getting in the way, they’re going to give you a sense of presence, the new experiences that you’re having and the people who you’re with. And these aresome of the basic concepts for the metaverse.
      Mark Zuckerberg: (09:21)
      And while this may sound like science fiction, we’re starting to see a lot of these technologies coming together. In the next five or 10 years, a lot of this is going to be mainstream and a lot of us will be creating and inhabiting worlds that are just as detailed and convincing as this one on a daily basis. So eventhough it’s still a long way off, we are starting to work on some of these foundational concepts today. Horizon(这是扎克伯格正在努力做的早期产品) is the social platform that we are building for people to create and interact in the metaverse. One part of this is Horizon Home, which is our early vision for a home space in the metaverse.
      Mark Zuckerberg: (10:05)
      Horizon Home is the first thing that you’ll see when you put on your Quest headset. Today, there are already a bunch of options to choose from. And in the future, anyone will be able to create one. We’ve just called it Home until now,because it’s been missing something very important. People. Soon, we’re going to be introducing a social version of Home, where you can invite your friends to join you as avatars. You’ll be able to hang out, watch videos together andjump into apps together. Then there is Horizon Worlds, which is where you can build worlds and jump into them with people.
      Mark Zuckerberg: (10:42)
      Horizon is designed to make it possible for everyone to create, and we’re already seeing people build some really interesting experiences from creating new games together to throwing surprise parties and VR that family and friends around the world can join. We started rolling out Horizon Worlds in beta last year, and we’re adding more people and more worlds every day. And we also just launched Horizon Workrooms earlier this year for collaboration. Beyond Horizon,we are also making it easier to communicate with your friends across different layers of reality.
      Mark Zuckerberg: (11:16)
      This year we’re bringing messenger or calls to virtual reality. You’re going to be able to invite your friends to a messenger call and soon you’ll be able to explore somewhere together or join a game. Now, these are the kinds of tools that need to get built so that you can jump into the metaverse with your friends from anywhere, and they’re going to unlock some pretty amazing experiences. Now let’s move on from some of these basic concepts and people just connecting to a completely different set of experiences on entertainmentand gaming.
      Mark Zuckerberg: (11:54)
      Imagine your best friend is at a concert somewhere across the world. What if you could be there with her?

      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

      (此处删除了一些对话)
      Mark Zuckerberg: (13:39)
      You can start to see how the metaverse is going to enable richer experiences by letting us add new layers to the world that we can interact with. Creators and artists are going to be able to connect with their audiences in new ways and really bring them into these shared experiences. Now there’s a lot that needs to get built to create experiences like this, but we’re working on some of these pieces right now with Spark AR. First, we’re building tools that creators can use to place digital objects into the physical world and let people interact with them.
      Mark Zuckerberg: (14:09)
      And rather than just simple visual effects, new creator capabilities will support 3D objects that can respond and react realistically, including are alistic sense of depth and occlusion. In the next year, we’re also adding the ability for creators to connect different physical locations into cohesive,augmented reality storytelling experiences like guided tours or scavenger hunts. We’re also so building a horizon marketplace where creators can sell and share 3D digital items. And our hope is that this will enable a lot more commerce and help grow the overall metaverse economy(经济系统NFT).
      Mark Zuckerberg: (14:50)
      Because at the end of the day, it is really the creators and developers who are going to build the metaverse and make this real. And to make sure that there’s an ecosystem that can sustain hundreds of thousands of people working on this,which is what we’re going to need to bring this to life, then it’s critical that creators and developers can make a good living doing this work. Now, if you ask people today what they thought the metaverse was, a lot of people would probably say it was a Spider-Man movie.
      Mark Zuckerberg: (15:19)
      But the people actually follow the space would say it’s about gaming(游戏才是目前最接近元宇宙的地方). And that’s because gaming provides many of the most immersive experiences and it is the biggest entertainment industry by far. Gaming in the metaverse is going to span from immersive experiences and fantasy worlds to bringing simple games into our everyday lives through holograms. Maybe you’ll play old games in new ways.
      Mark Zuckerberg: (17:05)
      Maybe later. I’m going to need a lot more sunscreen though. Oh man. Well,gaming is a lot of people are going to step into the metaverse for the first time. It already has some of the most fully built out digital goods, the most active creator and developer communities and major platforms like Epic are working to build out the metaverse starting with gaming. For our part, we’re heavily investing in building a healthy VR and AR ecosystem, so the game studios can and keep building and gaming creators can keep creating. Now, Deb from our studios team is joining me.

      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

      (此处删除了一些对话)
      Mark Zuckerberg: (22:23)
      All right. Thanks Deb. This is going to be amazing. Now, a lot of the most interesting games out there take advantage of how you can move around physically. Being able to look anywhere, move freely. It’s just a fundamentally different experience from staring at a screen. This quality of being physically embodied and able to interact with the world and move around inside it. Nowthat opens up some completely new experiences that didn’t really make sense before on 2D phones or computers. And one example that we are seeing take off is fitness. And speaking of that, I think it’s time for my workout. A lot of you are already using Quest(有钱的朋友可以买一个VR眼镜玩玩) to stay fit. It lets you work out in somecompletely new ways. It’s kind of like a Peloton, but instead of a bike, youjust have your VR headset and with it, you can do anything from boxing lessons to sword fighting to even dancing. You’ll be able to work out in new worlds,even against an AI. Maybe you’ll get some friends together for some three onthree. Maybe play pickup with people on the other side of the world. Or imagine your Facebook cycling group does an AR charity ride.
      (此处删除了一些对话)
      Mark Zuckerberg: (24:48)
      And that’s what fitness will be like in the metaverse. Now I think we’re going to see a lot more unique experiences emerging around fitness that take advantage of the full immersion in interactive training. Speaking of which,Super natural just added boxing to its lineup. FitXR has new fitness studios coming next year, and Player 22 by Rezzil, which is currently used bypro-athletes is adding guided and hand tracked body weight exercises soon.We’re making a fitness accessories pack that makes Quest 2 more comfortable with controller grips for when things been intense and a facial interface that you can wipe the sweat off of making your sessions more comfortable. And that’sall coming next year.

      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)


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      Mark Zuckerberg: (25:28)
      But enough with the fun and games. It’s time for everyone’s favorite.
      Work(他说工作是所有人的最爱
      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)
      ).
      Over the last year and a half, a lot of us who work in offices have gone remote. And while I miss seeing the people I work with, I think remote work is here to stay for a lot of people. So we’re going to need better tools to work together. Let’s take a look at what working in the metaverse will be like. I magine if you could be at the office without the commute, you would still have that sense of presence, shared physical space, those chance and interactions that make your day, all accessible from anywhere. Now, imagine that you have your perfect work setup and you can actually do more than you could in your regular work setup. And on top of all that you can keep wearing your favorite sweatpants.

      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

      (此处删除了一些对话)
      Mark Zuckerberg: (27:06)You can already see some of these elements inhorizon workrooms(终于提到了这个已经上线的VR会议软件), which we launched a couple of months ago. Later this year, we plan to introduce a room customization. So put your own logos and posters in your work rooms. We’re also introducing a new office space in horizon home, for when you want your perfect workspace to do some focused work or just cross a few things off your to-dolist. We’re also announcing 2D, progressive web apps for the Quest Store. And as a new developer frameworks, they’re easier to build. So you can drop in and check on a work project while you’re in VR using services like Dropbox, Slack,or stay connected with Facebook and Instagram. This starts bringing more of your 2D internet services into the metaverse. And as we’ve focused more onwork, and frankly, as we’ve heard your feedback more broadly, we’re on making it so you can log into Quest with an account other than your personal Facebook account.
      Mark Zuckerberg: (28:02)
      We’re starting to test support for work account soon. And we’re working on makinga broader shift here within the next year. I know this is a big deal for a lot of people. Not everyone wants their social media profile linked to all these other experiences. And I get that, especially as the metaverse expands. And I’ll share more about that later.
      Mark Zuckerberg: (28:22)
      But I’m genuinely optimistic about work in the metaverse. We know from the last couple of years that a lot of people can effectively work from anywhere, but hybrid is going to be a lot more complex when some people are together and others are still remote. So giving everyone the tools to be present no matter where they are, whether it’s a hologram sitting next to you in a physical meeting or in a discussion taking place in the metaverse, that’s going to be a game changer. I think this could be very positive for our society and economy.Giving people access to jobs and more places, no matter where they live, willbe a big deal for spread opportunity to more people. Dropping our daily commutes will mean less time stuck in traffic and more time doing things that matter. And it’ll be good for the environment.
      Mark Zuckerberg: (29:09)
      Actually, if you travel for work and working in the metaverse means that you just take one less flight each year, that’s probably better than almost anything else that you can do for the environment. I think working in the metaverse is going to feel like a huge step forward. And these dynamics, like the ability to teleport places with people and interact around shared projectsand virtual space, they’re going to be valuable and a lot of other categories of experiences too. So now Marne, our Chief Business Officer is going to take us through or some of them.

      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

      (此处删除了Marne的讲述)
      Mark Zuckerberg: (32:49)
      Thanks Marne. So, that’s a glimpse of the kinds of experiences that you might have in the metaverse. From connecting with friends to gaming and entertainment, to work in education, and creation and commerce. Now let’s talkabout how creators and developers are going to build all of this, and about the economy that we all need to create.
      Mark Zuckerberg: (33:11)
      The last few years have been humbling for me in our company in a lot of ways.One of the main lessons that I’ve learned is that building products isn’t enough. We also need to help build ecosystems so that millions of people can have a stake in the future, can be rewarded for their work and benefit as the tide rises, not just as consumers, but as creators and developers. But this period has also been humbling because as big of a company as we are, we’ve also learned what it is like to build for other platforms, and living under theirrules has profoundly shaped my views on the tech industry.
      Mark Zuckerberg: (33:51)
      Most of all, I’ve come to believe that the lack of choice and high fees are stifling innovation, stopping people from building new things and holding back the entire internet economy. We’ve tried to take a different approach. We want to serve as many people as possible, which means working to make our services costless. Not more. Our mobile apps are free. Our ads business models, and auction,which guarantees every business the most competitive price possible. We offer our creator and commerce tools either at cost or with modest fees to enable as much creation and commerce as possible. And it’s worked. Billions of people love our products. We have hundreds of millions of businesses on our platform,and we have a rapidly growing ecosystem and a thriving business. That’s the approach that we want to take to help build the metaverse too. We plan to continue to either subsidize our devices or sell them at cost to make them available to more people.
      Mark Zuckerberg: (34:54)
      We’ll new supporting side loading and linking to PCs. So consumers and developers have choice rather than forcing them to use the Quest Store to find apps or reach customers. And we’ll aim to offer developer and creator service swith low fees in as many cases as possible. So we can maximize the overall creator economy, while recognizing that to keep investing in this future we’ll need to keep some fees higher for some period to make sure that we don’t lose too much money on this program overall. After all, while a growing number of developers are already profitable, we expect to invest many billions of dollars for years to come before the metaverse reaches scale. Our hope though is that if we all work at it and within the next decade, the metaverse will reach a billion people, host hundreds of billions of dollars of digital commerce and support jobs for millions of creators and developers.
      Mark Zuckerberg: (35:52)
      We’ll try to lay out how some of this commerce model will work, but I also want to be upfront about the fact that there’s a ton that we just don’t know yet.What I can tell you though, is that we are fully committed to this. It is the next chapter of our work, and we believe for the internet overall. And ourstrategy and track record show that we will do everything we believe is sustainable to grow the community, the creator economy, and the developer ecosystem.And to tell us more about all of that, here’s, Vishal, our Head of Metaverse Products.
      (此处删除了Vishal的讲述和对话)
      Mark Zuckerberg: (42:56)
      There’s a lot here to be excited about. (元宇宙将会为人类带来的好处,包括更多的工作机会)Just like the internet today, more people are going to have the freedom to find a business model that works forthem, whether that’s custom work, tipping, subscriptions, ads, or other monetization tools that may only make sense in the metaverse.
      Mark Zuckerberg: (43:19)
      Now, think about how many people make a living on the internet today. How many of those jobs just didn’t even exist a few years ago? I expect that the metaverse is going to open up lots of opportunities for people in the exact same way.
      Mark Zuckerberg: (43:32)
      Now, we have confidence in this general direction and we’re investing significantly in building for this future, but the reality is that no one knows exactly which models are going to work and make this sustainable. So, we’re going to approach this with humility and openness. And we’re going to work withanyone whose efforts will help bring the metaverse to life.
      Mark Zuckerberg: (43:54)
      So, now, Boz is going to join us to talk about what people are already building for the metaverse and what kinds of tools we can create to help out. Hey, Boz, I’mstill kind of jealous of your robot avatar.


      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

      (此处删除了Boz的讲述和其他嘉宾的对话)
      Mark Zuckerberg: (58:14)
      Sounds good. Now, beyond virtual reality, we are also focused on the hardware to make true augmented reality possible. In a lot of ways, augmented reality iseven harder, not just because we need to invent a completely new optical stack that’s not based on screens, but because we basically need to fit a super computer into a pair of normal-looking glasses.
      Mark Zuckerberg: (58:37)
      So, we are approaching this problem from two directions. First, how muchtechnology can we pack into a pair of normal, great-looking glasses today? And second, how do we take the long-term tech stack to do everything and keep miniaturizing and improving it until it fits into a pair of normal,good-looking glasses.
      Mark Zuckerberg: (58:57)
      On the first path, last month, we launchedRay- Ban stories(与雷朋合作出品的AR眼镜), our first smart glasses in partnership with Essilor Luxottica. They’re not full AR glasses yet,but they let you take pictures and videos, listen to music, and take phone calls while you’re out looking at the world instead of down at your phone. And we built leading privacy features into the glasses, like the LED light whenever you’re recording, which phones don’t even have. And we delivered this in the iconic Ray-Ban style for just $299. These are all steps along the path to an embodied internet.
      Mark Zuckerberg: (59:31)
      But the ultimate goal here is true augmented reality glasses. And we’ve been working on that too. And today, I want to show you an experience that we’ve been working on for Project Nazare, which is the code name for our first full augmented reality glasses. Here, you’ll see you’re chatting with friends on WhatsApp and planning a game night. You can select a game. And then as you walkover to your kitchen, you can easily just put your game onto the table and you’re off. And that’s the kind of experience that augmented reality will unlock.
      Mark Zuckerberg: (01:00:02)
      There’s a lot of technical work to get this form factor and experience right.We have to fit hologram displays, projectors, batteries, radios, custom siliconchips, cameras, speakers, sensors to map the world around you and more into glasses that are about five millimeters thick. So, we still have a ways to go with Nazare, but we are making good progress.
      Mark Zuckerberg: (01:00:24)
      I’m excited about our future roadmap, but even that’s still early in a journey that’s going to go on for decades. Immersive all-day experiences will require a lot of novel technologies. And for the last seven years, our research team hasbeen working on a broad array of technologies that are necessary for these next-generation platforms. Michael Abrash leads this team, and he’s going to join me to talk about some of the future technology that we’re developing.
      (此处删除了Michael的讲述和其他嘉宾的对话)
      Mark Zuckerberg: (01:09:05)
      Thanks, Michael. That was awesome. All right, so I hope that that gives you asense of some of the technical challenges that we’re working on to deliver deepand immersive experiences in the metaverse. A lot of what we’ve shown today isn’t going to be available in the next year or two. Some of this is still along way off. But this is some of the most exciting stuff that I’ve ever gotten to work on, and I’m just incredibly energized to be on this journey with all of you. And there’s one more thing that I want to tell you about today.
      Mark Zuckerberg: (01:09:41)
      I believe the metaverse is the next chapter for the internet, and it’s the next chapter for our company too(元宇宙就是下一代移动互联网). So I’ve been thinking a lot about what this means for our company and who we are as we embark on this journey. We’re a company that focuses on connecting people. While most other tech companies focus on how people interact with technology, we focus on building technology so people can interact with each other. One of the reasons I started Facebook was that at the time you could use the internet to find almost anything; information, news,movies, music, shopping; except for the thing that matters most of all, people.Today, we are seen as a social media company, but in our DNA, we are a company that builds technology to connect people. And the metaverse is the next frontier, just like social networking was when we got started.(重点来了,亲自讲述为什么要改名为“Meta”)
      Mark Zuckerberg: (01:10:34)
      Facebook was born in a specific time and place, a college campus, the web. It was what we could build at the time to put people back into our experience of technology. But connecting people was always much bigger. From way earlier on,I remember sitting in middle school classes, sketching in my notebooks ideas that I wanted to code when I got home. And even though I didn’t have the skill or technology to build it yet, it was always clear that the dream was to feel present with the people we care about. Isn’t that the ultimate promise of technology, to be together with anyone, to be able to teleport anywhere and to create and experience anything?
      Mark Zuckerberg: (01:11:15)
      Yet here we are in 2021 and our devices are still designed around apps, not people.The experiences we’re allowed to build and use are more tightly controlled than ever. And high taxes on creative new ideas are stifling. This is not the way that we are meant to use technology. The metaverse gives us an opportunity to change that, if we build it well, but it’s going to take all of us; creators,developers, companies of all sizes. Together, we can finally put people at the center of our technology and deliver an experience where we are present with each other. Together, we can create a more open platform with more ways to discover experiences and more interoperability between them. And together, we can unlock a massively bigger creative economy.
      Mark Zuckerberg: (01:12:09)
      I know the internet story isn’t straight forward. Every chapter means new voices and new ideas, and yes, there will be challenges and risks and disruption of established interests, but there will also be opportunities and benefits that we can’t even imagine yet; for connection, for creation, for learning and joy.We’ll all need to work together from the beginning to bring the best possible version of this future to life, a future where with just a pair of glasses you’ll be able to step beyond the physical world and into the kinds of experiences that we have talked about today.
      Mark Zuckerberg: (01:12:49)
      I’ve been thinking a lot about our identity as we begin this next chapter.Facebook is one of the most used products in the history of the world. It is aniconic social media brand, but increasingly it just doesn’t encompass everything that we do. Instagram, WhatsApp, Messenger, Quest, now Horizon,Nazare and more; building our social media apps will always be an important focus for us, but right now our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and our identity on what we are building towards.
      Mark Zuckerberg: (01:13:39)
      We just announced that we are making a fundamental change to our company. We are now looking at and reporting on our business as two different segments, onefor our family of apps and one for our work on future platforms. And as part of this, it is time for us to adopt a new company brand to encompass everything that we do, to reflect who we are and what we hope to build.I am proud to announce that starting today, our company is now Meta. (划重点!我非常骄傲地宣布,我们的公司从现在起叫做“Meta”)Our mission remains the same, still about bringing people together. Our apps and their brands, they’re not changing either. And we are still the company that designs technology around people. But now we have a new north star to help bring the metaverse to life, and we have a new name that reflects the full breadth of what we do andthe future that we want to help build.
      Mark Zuckerberg: (01:14:38)
      From now on, we’re going to be metaverse first, not Facebook first(从现在开始,元宇宙是我们的第一位,不是Facebook).That means that over time, you won’t need to use Facebook to use our other services. And as our new brand starts showing up in our products, I hope that people come to know the Meta brand and the future that we stand for. I used to love studying classics, and the word meta comes from the Greek word meaning “beyond”. For me,it symbolizes that there is always more to build. There’s always a next chapter to the story. And for us, that’s a story that started in a dorm room and grew beyond anything we could imagine, into a family of apps that people use to find one another, to find their voice, to start businesses and communities and movements that have changed the world.
      Mark Zuckerberg: (01:15:27)
      I’m proud of what we’ve built so far and excited about what comes next as we move beyond what’s possible today, beyond the constraints of screens, beyond the limits of distance and physics, and towards a future where everyone can bepresent with each other, create new opportunities, and experience new things.It’s a future that is beyond any one company, that will be made by all of us.We’ve built things that have brought people together in new ways. We’ve learneda lot from struggling with social issues and living under closed platforms. Andnow it is time to take everything that we have learned and help build thenextchapter(我们即将迈入新的篇章).I am dedicating our energy to this more than any other company in the world.And if this is the future that you want to see, then I hope that you will joinus, because the future is going to be beyond anything we can imagine.

      参考链接:
      链接 |大会视频
      链接 |Transcript

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      Meta (Facebook) Connect Keynotes | 扎克伯格演讲原文及解读(8000字)

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